Business Model Innovation in Public Television Station
Business Model Innovation in Public Television Station
Author : GITA GENIA FATIHAT; FARAH ALFANUR Published on : Second International Conference On Global Trends in Academic Research
Abstract
“Televisi Republik Indonesia (TVRI) West Java is a public television station, founded by TVRI of west java region in 2007. TVRI is a public television station owned by Government and located in Bandung city. TVRI duties are providing service task information, education and positive entertainment, social control, and preserving the culture of the nation for all citizen benefit through the television broadcasting reach in all regions of Indonesia. Currently, contents offered by TVRI are less oriented to the needs of the market and are not able to take the market segmentation of different ages. This study aimed to know the current TVRI???s business model with its strength, weakness, opportunity, and threat (SWOT) to proposed new business model with some innovation using business model canvas. The research methods are descriptive and qualitative while data collections are using interview, questionnaire, and observation. From the results of this study, it can be concluded that TVRI West Java has a weakness in customer segments, key resources, key activities, and cost structure where these blocks are need innovation.
Keywords: Public television station, strategy, innovation, SWOT, business model, business model canvas.”
