Website in Indonesian Radio Broadcasting Industri: Live Streaming and Podcasting

Website in Indonesian Radio Broadcasting Industri: Live Streaming and Podcasting

Author		: HARLIANTARA
Published on	: EMERGING TRENDS IN ACADEMIC RESEARCH (Kuala Lumpur, Malaysia)

Abstract

“The presence of new internet medium phenomenon has bring significant change in the Indonesian broadcasting world. Radio broadcasting institution continue to develop with their transmission technology and audio application. Any situation in the develop of radio technology always adapt with the purpose to maximise performance in manging, especially work on the market that satisfy public according to people dynamics. Radio broadcasting will never die as the develop of radio broadcasting still exist. Literature said that would be wrong if assume internet as competitor of radio broadcasting media, and more precisely internet as a partner, because radio broadcasting institution use internet as a new media to expand their broadcasting range from local to a global size. The usage of internet communication technology by radio broadcasting institution today is equipped by website. This study recommended live streaming and podcasting as a creative radio website.

This research use qualitative approach that still unpopular to asses conventional radio internet media integration to private broadcasting radio with data collection method by direct observe, interview, and documentation research. In this research, researcher choose speaker that understand about the radio broadcasting website. Speaker selection was purposive, and choose by particular purpose. Analysis data technique using the qualitative approach, data obtained from many source with many method ( triangulation ) and continuously until the data saturate. Researcher also analyze data with sorting the data size, organizing with interpretation, give interpretation meaning about analized data with 3 systematic analyze aspects namely data reduction, data display, and conclusion.

This study explain that website will be crucial to increase performance in radio broadcasting now and later. This study found that radio broadcasting nowadays use transmission from air ( broadcast) by voice and sound also live streaming or podcast streaming through the internet ( network) by voice, text, picture, and video.”

Keywords : Radio Website, Live Streaming, and Podcasting