The Influence of ???Kuta Karnival??? Event against Image of Bali as Tourism Destination
The Influence of ???Kuta Karnival??? Event against Image of Bali as Tourism Destination
Author : ELSA VIERA TARANIAR; MARTHA TRI LESTARI Published on : Emerging Trends in Academic Research (ETAR) 2014 (ASTON DENPASAR HOTEL & CONVENTION CENTER Bali Indonesia)
Abstract
“Tourism is often relied as a source of foreign of the states. In Indonesia tourism is the 4th largest source of foreign exchange and therefore many countries continues to promote their tourism to earn local and international tourists. As the most developed tourism destination in Indonesia, tourism of Bali had a decline in tourist numbers which caused by 1st Bali Bombing. The balinese and the government make some strategies to rebuilding image of Bali as a tourism destination. One of the strategies is Kuta Karnival event???s. This research aims to determine The Influence of Event Kuta Karnival against Image of Bali as a Tourism Destination.
This research used quantitative research with causality method. Researchers had 400 respondents with incidental sampling technique, as well as with simple linear regression analysis technique that is the attitude of the independent variables and the dependent variables.
The resulted of this study can concluded that Kuta Karnival event???s had been conveyed properly, with percentage of 77,4%, and the image of Bali as a tourism destination with a percentage of 66,6%. There is also some significant effect of this event against image of Bali as one of Tourism Destination.
Based on the analysis and discussion, the regression models were used to predict attitude that is affected by advertising the message is applicable. The count table above in this research showed that tcount > ttable (12,398>1.966). The decision is H0 is rejected and H1 is accepted. It can be concluded that event Kuta Karnival had a significant effect against image of Bali as Tourism Destination.”
Keywords : Tourism, Event Kuta Karnival, Image
