The analysis of perception of useness, ease, social influence, trust, and cost and the effect on interest of using Alfa Online.

The analysis of perception of useness, ease, social influence, trust, and cost and the effect on interest of using Alfa Online.

Author		: ASTRI WULANDARI; ATI MUSTIKASARI; SRI WIDANINGSIH
Published on	: 2nd International Conference on Global Trends in Academic Research

Abstract

“As a result of the lifestyle changes in Indonesia, many companies continue to develop services that fit the needs of consumers. One of the changing lifestyle is the way of shopping. Indonesian started to prefer online shopping rather than conventional way, because they can save more time and can shop directly without leaving house. The other benefits of online shopping are people don???t need to line up in a queue or stuck in a traffic to get needed goods such as groceries. With this changes, many companies started to use the e-commerce business, one of which is Alfamart. Alfamart were the first minimarket in Indonesia which entered the e-commerce business under the label of ???Alfa Online???. Alfa Online was created to provide a solution for Alfamart customers who don???thave enough time to go to Alfamart store, don???t want to queue at the cashier, and don???t want to hit traffic on the way. But with the variety of facilities and services offered by Alfa Online, is it able to raise people’s interest to shop at Alfa Online? The purpose of this study was to examine factors such as perceptions of usefulness, perceived of ease, perceptionsof social influences, beliefs, and perceptions of cost affect interest in using Alfaonline application.
This study is a replication and development model of the Technology Acceptance Model (TAM) from a previous study by Wei etal (2009). Data were collected by questionnaires given to the respondents. The respondent in this study werethe alfamart consuments who lives in Bandung. Data analysis in this research were using path analysis, the X1 variable is perception of usefulness, X2 variable is perception of ease, X3 variable is perceptions of social influence, X4 variable is trust, X5 variable is perception of costs and Y variable is Interests of use.The sampling technique were using purposive sampling with the number of sample was 150.
The results of this study are expected to factors such as perceived usefulness, perceived ease, risk perceptions and beliefs can affect the interest of using Alfaonline

Keywords: Technology Acceptance Model (TAM), perception of usefulness, perceived of ease, perception of social influence, trust, perception of costs, interests in the use of Alfaonline.”