The Analysis Of Coopetition Strategy Of Joint Venture Zocha In Garut Indonesia Using Value Net

The Analysis Of Coopetition Strategy Of Joint Venture Zocha In Garut Indonesia Using Value Net

Author		: AYU ARDHILLAH YULIARTHA R; DINI TURIPANAM ALAMANDA 
Published on	: : 2nd International Conference on Innovation on Global Trends In Academic Research (GTAR 20-21 April 2015)

Abstract

This study aims to map the value net of Zocha and provides the coopetition strategy design using PARTS so that it can create a new value co-creation. The type of the research is qualitative method involving SMEs in Garut city in the time period of September to December 2014. The used data collection techniques are interviews to five player (sample) who has criteria as informants about Zocha business processes which using purposive sampling as sampling technique. From the analysis, it was found that in implementing a new value co-creation, the elements which experience a change in PARTS are Player, Added Value, Tactics and Scope while Rules remains the same with the existing condition of value co-creation. This research gives implications in improving Zocha???s role as the value co-creator in Garut city as well as a reference in combining the potential SMEs in order to create a greater business value in the form of collaboration, both for Garut city and other cities.