Telkom University Students Preferences in Choosing Internet Access

Telkom University Students Preferences in Choosing Internet Access

Author		: DINI TURIPANAM ALAMANDA; VANYA CHAIRIYAH FITRI
Published on	: Forum Manajemen Indonesia (USU)

Abstract

“Educational institution, student, faculty, and employee get many benefits of accessing information over the internet. One of the leading educational institution in Indonesia that utilize the internet access is Telkom University (Tel-U) Bandung. The utility of e-education such as expanding network partners either within or outside the country, as well as cost reduction. As Internet access providers are popping up due to the increasing of demand for internet access, the internet providers offer a wide variety of their products include service that offers high speed connections or bandwidth services to the Internet (broadband).
The purposes of this study are to determine consumer preferences and to determine the most dominant attribute selected in choosing internet access by Tel-U students. This research is a descriptive study with a traditional conjoint analysis that uses a rating scale as the scale of the instrument. The questionnaire distributed to 150 Tel-U students using proportionate random sampling method and the attributes tested consist of internet access network, internet access instrument, cost, time of access and service packs.”