Exploring Microblogging Content Business of A Successfull Magazine in Indonesia
Exploring Microblogging Content Business of A Successfull Magazine in Indonesia
Author : ERNI MARTINI Published on : Emerging Trends in Academic Research (Global Illuminator - Bali Indonesia)
Abstract
Twitter once has been described as a micro-blogging site to communicate in 140 characters. But nowadays, not only individual used twitter to communicate, but organization used twitter as an medium to interact with their customer and promote their business. The author examines the use of twitter by one of the most followed twitter account of woman magazine in Indonesia. This research used a content analysis technique to examine how twitter is used by the Femina Magazine as an interactive tool of advertising by exploring the Femina Magazine tweet post during three months to specify the tweet category and interactivity from Femina Magazine tweet post. Data from tweet post activity then analyze with descriptive method. Results form this paper showed that Femina Magazine used twitter for self promotion among other topic.
