Cyber Politic: Marketing Politic Transformation In Cyber Age

Cyber Politic: Marketing Politic Transformation In Cyber Age

Author		: DEDI KURNIA SYAH PUTRA, S.SOS., M.IKOM
Published on	: GTAR2014 Bali - Global Trend in Academic Research(Pan Pasific Hotel, Bali)

Abstract

As the oldest study after philosophy, communication studies currently listed as the fore front of the development of the global media environment. The emergence of new media presents a conventional media convergence phenomenon, starting with the appearance of the Internet and mobile communications access with highly speed of the system. By having the speed of access, new media is able to build a new community that is encapsulated in virtual communities. This development is considered as a radical challenge (extreme) by conventional theory it because it is dominated by new media communications approach to international communication (interaction of global/transnational). It is included political discourse. With the purpose of understanding the dynamics of contemporary media seriously, it requires the researchers to leave the meta-theoretical frame work of modernization, dependency theory and globalization, and focus sharply on a study that yield insight into the context of the communication process, with a focus on the analysis of cyber theory, including the social and political implications. Media, communication studies across all reality always mesh between social, economic and political. By having the initial assumption, the media becomes something interesting to research. Moreover, the brief study brought new awareness to a new theory called Cyberpolitic. With a qualitative approach, and researchers will face the reality in the critical way. This research is also focused to provide an explanation for the transformation of political marketing in the era of Cyber Media.

Keywords: CyberPolitic, Global Communication, Cybermedia Space