The Mapping of Consumer Behavior on Green Product Purchase
The Mapping of Consumer Behavior on Green Product Purchase Author : MAHIR PRADANA; R. NURAFNI RUBIYANTI; ELZAS PUTRA BADIA SITORUS Published on : The 7th Indonesia International Conference on Innovation, Entrepreneurship, and Small Business (IICIES 2015) Abstract “The objective of this paper is to investigate the consumer behaviour towards green product and introduce […]
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