Capturing Characteristics of the Conceptual Ideation Process of Master Craftspersons to Inform Design Education: A comparative study of rural craft practitioners in Indonesia and in the UK

Capturing Characteristics of the Conceptual Ideation Process of Master Craftspersons to Inform Design Education: A comparative study of rural craft practitioners in Indonesia and in the UK

Author		: DENY WILLY JUNAIDY; Jake Kaner; Florin Ioras; Yukari Nagai
Published on	: Journal of Design Research (JDR)

Abstract

At the very early stage of idea generation, allegedly, a master craftsperson encounters cognitive dissonance to maintain beliefs/mindsets from various conceptual stimuli. We aim to capture the underlying form of cognition by examining the structure of thoughts collected from the subjective conceptualisation. A Think-Aloud Protocol was employed to obtain verbalised thoughts of both Indonesian and UK master craftsmen. The keywords of verbalised thoughts were evaluated and extracted using a list of typical mindsets. The evaluated keywords were then analysed by means of a conceptual network to reproduce a model of the individual???s mental state. This study discovered that Indonesian master craftsmen???s conceptualisation is greatly influenced by the strong typical mindsets of Object-attribute that emphasise Rationale and Mastery, which stimulates a pragmatic viewpoint. Furthermore, UK master craftsmen???s conceptualisation greatly considers strong typical mindsets of Object-attribute that emphasise Wisdom and Passionate, which indicates a rigorous mind. This paper reveals that both pragmatic and rigorous mindsets can create potential or barriers for creative cognitive resources.