Author: ppm

The role of Transformative IT Capability on increasing Organizational Innovativeness impacted on Sustainable Competitive Advantage   Author : TEGUH WIDODO Published on : ETAR-2014 (Bali)   Abstract “In literature, there are three groups of controversial opinions in concluding the relationship between IT capability and competitive advantage. The first group argues that the impact of IT […]

EVALUASI EFEKTIFITAS INSTRUMEN MAKROPRUDENSIAL DALAM MENGURANGI RESIKO SISTEMIK DI INDONESIA   Author : PEGGY HARIWAN; Ayu Swaningrum, SE, M.Si Published on : Seminar and Call for Papers 2014 3rd Economic and Business Research Festival (UKSW-Salatiga Indonesia)   Abstract “This study discusses the instrument and the using of macroprudentialpolicy, and aims to test the effectiveness of […]

IMPLEMENTING ARCS MOTIVATION MODEL IN PROJECT-BASED WRITING ACTIVITY   Author : YELLY ANDRIANI BARLIAN Published on : AISOFOLL V (Harris Hotel – Jakarta)   Abstract English involving the four skills, namely listening, speaking, reading and writing is considered uneasy by EFL learners in Indonesia as a Foreign Language (EFL) in Indonesia. Due to this perception, […]

Brand Personality Influence Toward Buying Intention ??? The Case of ???Converse??? from Students??? Perception in Bandung   Author : R. NURAFNI RUBIYANTI; Nur Iqbal Published on : Emerging Trends in Academic Research (ETAR) 2014 (ASTON DENPASAR HOTEL & CONVENTION CENTER Bali Indonesia)   Abstract Nowadays consumers view products and brands as being more than functional. […]

Factors Affecting The Implementation of Online Marketing on Online Business Using Blackberry Messengger, Facebook, and Instagram   Author : R. NURAFNI RUBIYANTI; FARAH OKTAFANI; Rendy Aditya; A.A Dwi Satria; Desi Nurhasanah Published on : The 5th Snapshot of Content Business in Today???s ICT Industry (SCBTII 2014) (Telkom University, Bandung Indonesia)   Abstract The purpose of […]