Analysis of Political Marketing on Legislative Election
Analysis of Political Marketing on Legislative Election
Author : ACHMAD MANSHUR ALI SUYANTO; RUNIK MACHFIROH; M. YAHYA ARWIYAH Published on : Emerging Trends in Academic Research (ETAR) 2014 (ASTON DENPASAR HOTEL & CONVENTION CENTER Bali Indonesia)
Abstract
“Legislative was elections conducted at 9 April 2014, followed by 12 political parties, which each party has to have the right marketing politics strategy. The purpose of this study was able to analyze the marketing politics strategy of candidates.
Qualitative research methods was used. The research subjects are people, election commission, and candidates. The research location in Bandung City constituency IV. Data was collected through in-depth interviews, observation and documentation. Data processing and analysis of data through interactive analysis, start from data collection begins, then reduce the data into getting to a conclusion.
Based on the results we concluded that: The product in the form of political party platforms such as ideology, vision, mission, and work programs of political parties was not taken into consideration in determining the choice of people. Better using in determining the choice tends to be more personal factors than political parties, such as personal/ figures, popularity, and capacity / capability of candidates. Approach to political marketing strategy used by political parties and candidates in the City people the political pull marketing approach. ”
Keywords: Marketing Politics, Election
