Analysis of Driver Factors in Achieving Sustainable Environmental Performance in Hotel Industry
Analysis of Driver Factors in Achieving Sustainable Environmental Performance in Hotel Industry
Author : CUT IRNA SETIAWATI, S.A.B., MM; ARRY WIDODO Published on : Emerging Trends in Academic Research (ETAR) 2014 (ASTON DENPASAR HOTEL & CONVENTION CENTER Bali Indonesia)
Abstract
“Hotel produces carbon monoxide average 160-220 kilograms per meter per room in floor annually. Moreover, the usage of water per visitor is average 170-440 liters per night. Solid wastes produced by every visitor are average 1 kilogram per night. Considering these damage, hotel providers are trying to implement the environmentally friendly hotel operations (EFHOs) and achieve environmental performance. This research aims to describe factors that motivate hotel to implement EFHOs, called driver factor. Drivers become motivation and inducements for from providers to implement environmental friendly services activities for customers directly and indirectly. These factors are government, customer demand, level of competition, greenness at the organizational level and attitude toward change (KamalulAriffin, N.S., Khalid, S.N., and Wahid, N.A, 2013:108). Environmental performance implies positive results for the natural environment, such as the reduction of wastes, emissions, resource reductions, decrease of consumption of hazardous materials, decrease of frequency of environmental accidents, and increase in compliance with environmental standards (Zailani, Eltayeb and Tan, 2012:728). This research uses literature review in exploring secondary data and the object for case studies are 3 certificated-eco-friendly hotels chosen by judgmental sampling through filter criteria based on environmental performance, case studies and evidence of EFHOs. This research uses content analysis based on qualitative method. This research finds different dominant factors in determining EFHOs, consist of: (1) green champion in term of the owner, strong employee participation called Green Eyes and green innovation factors to provide green materials facilities are driver factors in Orchid Hotel-India, (2) level of competition and attitude toward change factor in the form of Eco-Meet then become the manifestation of Green Partnership Program are driver factors are in The Fairmont Royal York Hotel-Canada, and (3) customer demand factors and high technologies usage which are integrated with daily operation activities are driver factors could be found in Verde Hotel-South Africa. The research concludes that every hotel has driver factors which motivate stakeholders in implementing EFHOs, based on its vision and owner direction, green innovation materials, customer and employee awareness regarding on environment issues and investment readiness to manifest technologies in achieving higher environmental performance. Practically, these driver factors descriptions??? would support the stakeholders to examine how EFHOs it is. Author suggests for hospitality provider to maintain all factors then improve the operational strategy that become core competency then actualize sustainable tourism in the future.”
Keywords: EFHOs, Driver factors, Environmental Performance.
