The analysis of perception of useness, ease, social influences,trust and cost and the effect on the interest of using online transaction by smartphone

The analysis of perception of useness, ease, social influences,trust and cost and the effect on the interest of using online transaction by smartphone

Author		: ATI MUSTIKASARI; SRI WIDANINGSIH; 
Published on	: 2nd International Conference on Global Trends in Academic Research

Abstract

“Indonesia became one of the main targets of the smartphone manufacturers, because in addition to the high number of population, the nature of consumers also tend consumptive, always follow the development in technology, as well as the increased of needs to unlimited Internet access such as access for social media, browsing and online transactions . This opportunity is captured by one of the e-commerce businesses, X.com, who at first only focused on its main website, but then develop a mobile version, m-commerce with the aim of making the consumer more easily access the X.com in smartphones. The purpose of this study was to examine factors such as perceptions of usefulness, perception of ease, perception of social influences, trust, and costs affect interest in using m-commerce applications on smartphones.
This study is a replication and development model of the Technology Acceptance Model (TAM) from a previous study by Wei et.al (2009). Data collected by questionnaires given to the respondents. The respondent in this study is university student in Bandung who use the smartphone. Data analysis in this research is using path analysis, the X1 variable is perception of usefulness, X2 variable is perception of ease, X3 variable is perceptions of social influence, X4 variable is trust, X5 variable is perception of costs and Y variable is Interests of use.
The results of this study are expected to factors such as perceived usefulness, perceived ease, risk perceptions and beliefs can influence the interest of using m-commerce applications on smartphones.

Keywords: Technology Acceptance Model (TAM), perceived usefulness, perceived ease, perception of social influence, trust, perception of costs, interest in the use of m-commerce.”