The Analysis of Influential Attributes on Students Satisfaction in Entrepreneurship Course Using Kano Model (Case Study in Business Administration Major in Telkom University)
The Analysis of Influential Attributes on Students Satisfaction in Entrepreneurship Course Using Kano Model (Case Study in Business Administration Major in Telkom University)
Author : ANNISA NURDININGSIH GARMAISA; KRISTINA SISILIA Published on : Emerging Trends in Academic Research (ETAR) 2014 (ASTON DENPASAR HOTEL & CONVENTION CENTER Bali Indonesia)
Abstract
“The purpose of this research is to map attributes of entrepreneurship courses at Business Administration Studies Program (in University of Telkom) into the Kano Model category, and also to enhance a comprehensive calculation of CS-Coefficient to determine how influential each attribute on student satisfaction and dissatisfaction. Based on Stephen Isaac & Willian B. Mitchael table with significant level 95%, so the sample of this research are 123 students, using Simple random sampling as part of probability sampling was used by the writer in this research.
CS-Coefficient calculation results show that the attributes with most influences on student satisfaction is suitable, adequate, and up-to-date aids in the learning process for entrepreneurial practices (e.g. business simulations) with better values of 0.7, the results also indicate that the attribute with most influence on student dissatisfaction is appropriate physical environment for the classroom (light, ventilation, chairs, voices, etc.) with worse values of – 0.7.”
