Factors Affecting The Implementation of Online Marketing on Online Business Using Blackberry Messengger, Facebook, and Instagram
Factors Affecting The Implementation of Online Marketing on Online Business Using Blackberry Messengger, Facebook, and Instagram
Author : R. NURAFNI RUBIYANTI; FARAH OKTAFANI; Rendy Aditya; A.A Dwi Satria; Desi Nurhasanah Published on : The 5th Snapshot of Content Business in Today???s ICT Industry (SCBTII 2014) (Telkom University, Bandung Indonesia)
Abstract
The purpose of this paper is to describe online shop characteristic in Faculty of Economic and Business. It also attempts to assess the factors that affect the implementation of online marketing in the online shop using Blackberry Messenger app, Facebook, & Instagram and determine the appropriate of online marketing media to the product characteristic. The research will use Factor analysis technique in order to investigate common factors that might explain the perceived variables. The research will be carried out using survey methodology. The survey instrument is questionnaire adopted from online marketing dimensions. The factor analysis will group the items into several constructs depend on each online media application. The research is limited to the Telkom University on Faculty of Economic and Business students who has online business using Blackberry Messenger app, Facebook, or Instagram. By examining the various dimensions that will be explored and established in this paper, author is concerned to develop a better understanding of factor that affect people decision to use which online marketing media appropriate to their online business.
