The Influence of Kpop Christmas Festival Event Of Interest To Visit In Bali Mall Galeria
The Influence of Kpop Christmas Festival Event Of Interest To Visit In Bali Mall Galeria
Author : ARRY WIDODO; CUT IRNA SETIAWATI, S.A.B., MM Published on : EMERGING TRENDS IN ACADEMIC RESEARCH (ETAR-2014) (ASTON DENPASAR HOTEL & CONVENTION CENTER Bali Indonesia)
Abstract
This study was conducted based on decreasing and increasing problem of visitors number of Mal Bali Galeria every December in 2009-2013 associated with an existing event. Kpop Christmas Festival Event is an event organized by Mal Bali Galeria in welcoming Christmas in December 2013. The purpose of this study was to determine the effect of the event of Kpop Christmas Festival on people’s interest to visit Mal Bali Galeria, either simultaneously or partially. This study was conducted using quantitative methods with descriptive causal research. Data was collected through questionnaires with a sample of 348 people using the Non-Probability Sampling technique by purposive sampling. Data were analyzed with multiple linear regression analysis using statistical software SPSS 20. Event is an activity that is organized to commemorate the important things throughout human life either individually or group-bound culture, customs, traditions, and religion are held for specific purposes and involving communities held at a certain time (Noor, 2009:7). Interest is a fixed tendency to notice and remember some of the activities (Slameto, 2010:57). The results showed that the coefficient of determination shows R square of 0.779 which is means that Kpop Christmas Festival event affects the interest for 77.9% and the remaining 22.1% is influenced by other factors that were not examined in this study. In the F test, Christmas Festival Kpop event is affecting the visiting interests proved by F value of 200.087. In the T test is known that subvariabel where and how not affecting the interest of visiting the Mal Bali Galeria. This research conclude that Kpop Christmas Festival events simultaneously affecting the visiting interest of Mal Bali Galeria. The most influencing factors seen by event’s side are the subvariabels who were comprised of performers, guest stars, media partners, and target audiences.
