Dominant Factors Affecting the Performance of Bank Marketing Employees

Dominant Factors Affecting the Performance of Bank Marketing Employees

Author		: ASTADI PANGARSO; MAYA SYAFIRA
Published on	: The 4th AICST 2014 (ACIKITA-Jakarta-Indonesia)

Abstract

Human resources is one important part in a company, without the presence of human resources the others resources in the company will be in vain. Human resources is an important thing that will determine whether or not the company’s goal is reached. Performance of human resources is one of the things that are important to the company. Each company must expect optimal performance from each of its employees because it will have a positive impact on the achievement of corporate goals. Based on data obtained by the author, in Bank Muamalat Buah Batu Bandung branch had many marketing employees whose performance is still below the targets set by the company. This study aims to find out what are the most dominant role of variable from the factors that affect the performance of employees consisting of individual factors, psychological factors and factor organization. This quantitative research using factor analysis method. Data obtained by distributing questionnaires to 64 marketing employees at PT. Bank Muamalat,Tbk Buah Batu Bandung branch. The results showed, overall psychological factor is the factor that most affect the performance of the marketing employees at Bank Muamalat Buah Batu Bandung branch. Ability variable is the most dominant role from individual factors; motivation variable is the most dominant role of psychological factors and job design variable is the most dominant the role of organizational factors that affect employee performance marketing Bank Muamalat Buah Batu Bandung branch.

Keywords: Performance, Individual, Psycological, Organizational