Brand Personality Influence Toward Buying Intention ??? The Case of ???Converse??? from Students??? Perception in Bandung
Brand Personality Influence Toward Buying Intention ??? The Case of ???Converse??? from Students??? Perception in Bandung Author : R. NURAFNI RUBIYANTI; Nur Iqbal Published on : Emerging Trends in Academic Research (ETAR) 2014 (ASTON DENPASAR HOTEL & CONVENTION CENTER Bali Indonesia) Abstract Nowadays consumers view products and brands as being more than functional. […]
Factors Affecting The Implementation of Online Marketing on Online Business Using Blackberry Messengger, Facebook, and Instagram
Factors Affecting The Implementation of Online Marketing on Online Business Using Blackberry Messengger, Facebook, and Instagram Author : R. NURAFNI RUBIYANTI; FARAH OKTAFANI; Rendy Aditya; A.A Dwi Satria; Desi Nurhasanah Published on : The 5th Snapshot of Content Business in Today???s ICT Industry (SCBTII 2014) (Telkom University, Bandung Indonesia) Abstract The purpose of […]
E-Business Design Using Quality Function Deployment Method and E-Servqual in CV. Trimatra Unggul Sadaya
E-Business Design Using Quality Function Deployment Method and E-Servqual in CV. Trimatra Unggul Sadaya Author : RAYINDA PRAMUDITYA SOESANTO; MUHAMMAD MUFTI KAMIL; RIZKY AFRIAN RENADRI Published on : Jurnal Rekayasa Sistem dan Industri (Telkom University, Bandung, Indonesia) Abstract “In this information and technology era like today, almost all transactional process can be done […]
The Impact of Brand Trust on Brand Loyalty with Mediation of Customer Satisfaction at Tokobagus.com
The Impact of Brand Trust on Brand Loyalty with Mediation of Customer Satisfaction at Tokobagus.com Author : RIZKY SAPUTRA; CITRA KUSUMA DEWI Published on : Emerging Trends in Academic Research (ETAR) 2014 (ASTON DENPASAR HOTEL & CONVENTION CENTER Bali Indonesia) Abstract “The conventional way of shopping that is offline in store has been […]
Analysis of Driver Factors in Achieving Sustainable Environmental Performance in Hotel Industry
Analysis of Driver Factors in Achieving Sustainable Environmental Performance in Hotel Industry Author : CUT IRNA SETIAWATI, S.A.B., MM; ARRY WIDODO Published on : Emerging Trends in Academic Research (ETAR) 2014 (ASTON DENPASAR HOTEL & CONVENTION CENTER Bali Indonesia) Abstract “Hotel produces carbon monoxide average 160-220 kilograms per meter per room in floor […]