ANALYSIS EFFECT OF WEBSITE QUALITY TO USER SATISFACTION AND IT???S IMPACT OF INTENTION TO REVISIT

ANALYSIS EFFECT OF WEBSITE QUALITY TO USER SATISFACTION AND IT???S IMPACT OF INTENTION TO REVISIT

Author		: KRISHNA KUSUMAHADI; WIDYA SASTIKA 
Published on	: 2nd International Conference On Global Trend In Academic Research (2nd GTAR 2015).

Abstract

“One of the developments of technology that serves as a means of modern communication is the Internet, Internet users in Indonesia from year to year is increasing. Website which commonly known as the web is a page of that contain information provided via Internet that could be access from around the world over the network as long its connected to the Internet. Website already known in Indonesia since 1998, only large companies can afford to have it. Now, there are billions of pages on the website of the virtual world. Most of these websites are commercial web for business and trade purposes.

The website is one of the most important media campaigns, lately many companies using websites as a promotional media. Good quality website is needed which can provide benefits for users, it will lead them to re-visit the website. The purpose of this study is to determine the effect of website quality on user satisfaction as well as its impact on the intention to revisit.
The method used in this research is descriptive and causal research by collecting primary and secondary data. The sampling technique in this study was non-probability convenience sampling. This study uses SEM (Structural Equation Modeling), a multivariate statistical analysis techniques that analyze structured relationships. This technique is a combination of factor analysis and multiple regression analysis.

The results of this study are expected to be useful for development of science and needs for business, especially in the field of marketing.

Keywords : Website Quality , User Satisfaction, Intention to revisit and Structural Equation Modeling”