Zocha Joint Venture Business Analysis The Co-Creator Value between Garut???s SME Using Business Model Canvas
Zocha Joint Venture Business Analysis The Co-Creator Value between Garut???s SME Using Business Model Canvas
Author : M.I.ATIKA PRIHASTUTI; DINI TURIPANAM ALAMANDA; OSA OMAR SHARIF Published on : International Foundation for Research & Development
Abstract
Creative economy rapidly growing in Indonesia. Zocha Joint Venture is one of the major influencer in advanced creative economy in the creation of product as well as become the economic driver for the Garut community. This research will analyzed the role of the Zocha in applying the co-creation in creating their product and analyze the current Zocha business mapping using the Business Model Canvas (BMC). We used qualitative method and categorize this research as a reporting. Snowball technique sampling used to determine the respondent and using the interview with several credible sources regarding the Zocha business. From 9 building block canvas, Zocha need to improve in the key resources section. This is a preliminary research which used to help Zocha in order to analyze their opportunity to form new value co-creation involving the SME in Garut regency.
