Internal Factors that Motivate College Student to Become ICT-Based Entrepreneur
Internal Factors that Motivate College Student to Become ICT-Based Entrepreneur
Author : JURRY HATAMMIMI; DEA AYU WULANDARI Published on : ICRMMS-2014 (Kuala Lumpur, Malaysia)
Abstract
Information and Communication Technology (ICT) advances give opportunities to start and grow the business. As a dominant group that follow ICT advances, youth, especially college students, have been taking the opportunity to start business by utilizing ICT. The entrepreneurship trend also push them to become entrepreneur. This study tries to analyze internal factors that motivate college students to become ICT-based entrepreneur. By using cluster sampling technique, this study took 100 college students in two business school in Bandung city, Indonesia. Factor analysis showed three internal factors that motivate college student to become ICT based entrepreneur. The factors formed encounter some changes from its compiler variables compared with the original variables. Those are self-efficacy, net desirability of self-employment, and achievement. Confidence to succeed has become the most dominant variable in self-efficacy factor, dislike the company rules has become the most dominant variable in net desirability of self-employment factor, and financial security has become the most dominant variable in achievement factor.
